Why Americans Don’t Like Jazz - DYSKE.COM →
“One day, I was talking to my wife about the TV commercial for eBay where a chubby lady sings and dances to an appropriated version of “My Way” by Frank Sinatra. The lyrics were entirely re-written, and “my way” was transformed into “eBay”. I told her that they did a good job in adapting the original song. Then she said: “Ah, that’s why I like it so much!” She actually did not realize that it was adapted from Sinatra’s song.”